How To Prove You Are the *Right* Person For the Job

How To Prove You Are the *Right* Person For the Job

Guest Post By Tina Forsyth www.OnlineBusinessManager.com

Over the last years I’ve spoken with a lot of business owners who are searching for a new virtual team member. One of the questions I get asked all the time is “Tina, how do I know if the person I’m hiring can actually do the job.”

Young Woman Working at Home, Small OfficeToo often, business owners jump into a relationship with a new virtual support professional after just two brief conversations. After a few short weeks, things start to crumble – leaving the business owner (1) unsure of how and why things started to crumble and (2) feeling a little ‘gun shy’ about working with virtual support professionals moving forward.

So how can you, the Virtual Assistant, freelancer, virtual support professional of any kind, prove that you are the BEST person for the ‘job’ and are worth hiring? If you feel confident in your skills and abilities, you know you’re great at what you do AND you can clearly and concisely communicate this – you will make it super easy for clients to make a decision to hire you.

Here are three things you can do that will help you prove that you’re “the one”:

Get Testimonials

Most virtual support professionals don’t do this enough. When you do great work for your clients, ask them for a testimonial that you can post on your website and use in other marketing materials.

Here’s a tip to make it super easy: Draft the testimonial on behalf of your client and give it to them to edit. Business owners will often have a tough time coming up with a testimonial from scratch … but if they have something to edit, they will realize what they really want to share.

Keep Track of Your Own Successes

What successes have you helped your clients create? Those are your own successes as well, and are proof of your contribution to the business.
Keep track of these successes so that you can share these stories/examples when talking to new clients. If you offer visual/graphic services, create a portfolio of your work so people can see what you do.

This exercise is also a great confidence builder for YOU. You will likely be surprised (and very proud) to see how much you actually contribute to the success of your clients.

Date Your Clients First

There is no better way to prove yourself then to actually jump in and do some work for the client.

Offer to help out with a project before you commit to a longer working relationship -- I call this ‘dating’ the client. Make it clear that in the dating stage there are no strings attached – either you or the client can decide to discontinue at any time during the dating stage without any hard feelings.

If things go well, you can both jump into a longer term relationship with confidence.

By implementing these three simple steps, you will not only boost your own confidence, but also the confidence of the business owners you want to work with.

I’d love to hear from you – what else can you do or have you done to prove that you are great at what you do and are worth hiring? Please share your thoughts.

Three Ways to Grow Your VA Business Quickly

Launching a VA business is a big step. It deserves a pat on the back and some recognition. However, once you’ve launched it, it’s time to get down to business. You need clients. Here are three ways to grow your virtual assistant business quickly.

Memberships

Consider offering a membership program. A membership program helps you establish a consistent cash flow. This makes it much easier to focus on your clients and their projects. Additionally a membership program offers value to your clients. They can sign up for regular tasks and projects. In return for their monthly payment, they receive discounted administration.

For example, you might offer a 10% discount for clients that commit to a membership that delivers ten administrative hours each month for a year. You could offer another level that delivers fifteen hours with a fifteen percent discount. And twenty hours with a twenty percent discount.

If you have five to ten clients at twenty hours a piece your schedule fills up quickly.

Referral/Affiliates

Another great way to build your VA business quickly is to let others promote it. You can create a referral program. With a referral program your customers earn credit towards your services for each new client they send your way.

You could also start an affiliate program. An affiliate program pays a commission to each new client a person refers. You could have a hundred affiliates working for you. Each time they send you a new client, you pay them a commission. The commission could be a set fee. For example, $25. Or it could be a percentage of the sale.

Referral programs can be a bit easier to manage. However, you’re a Virtual Assistant – you can handle managing affiliates no problem!

Partnerships

Finally, consider partnering with others to grow your business. For example, if you provide transcription you might partner with someone who moderates teleconferences and web conferences. Together you could provide a complete interview package. If you manage article submissions for website owners you could partner with an article writer to offer a complete package.

Partnerships can be simple too. You can swap advertisements with a complimentary company. You can work to cross promote each other. You can also guest blog for each other. There are many opportunities to partner with others. As you network and meet new people stay open to the possibilities.

Growing your VA business takes three things. It takes a plan. It takes a positive mindset. And it takes persistence. Get creative, embrace the opportunities around you. And have fun. To your success!

How to Choose a Specialty/Focus/Niche and Why It Matters

Are you going to specialize? As a virtual assistant, will you offer specialty services? Or will you offer anything and everything? Experts strongly recommend specializing. Here’s why:

Specializing makes you competitive.

When you specialize in a service or an industry it helps set you apart from your competition. When a potential customer is looking for a virtual administrator chances are they have a very specific task in mind. If you provide that service or specialize in their industry then you’re going to make it to the top of their list.

Not specializing can make you crazy.

Choosing a specialty means you don’t have to juggle too many tasks and responsibilities. It’s challenging enough to own and grow your own business. The last thing you want to do is add more challenges to your day. If you specialize in a task or an industry then you can focus on being the best provider possible.
Specializing helps you raise your rates.

The truth is, specialists make more money. It’s not limited to the VA industry either. It’s everywhere. If you specialize, there’s a presumption that you have specialized knowledge and skills too. People pay more for that knowledge.

Specializing helps you market.

It’s tough to market your business to a target audience if you offer everything. However, if you offer forum moderation and blog management for the parenting and child care industry then it’s much easier to market your services. You know exactly who you’re marketing to and the benefit you can provide them.

So How Do You Choose a Specialty?

There are a few considerations when choosing a specialty. First, it should be noted that you can specialize in:

An industry. For example, parenting and childcare.

A task. For example, blog management and creation.

An industry and a task. For example, blog management for the parenting and child care industry.

You might think that this degree of specialization limits you. However, consider this. If there are 500 blogs on parenting and child care and you gain five of them as clients. You probably have a full schedule. There’s plenty of work to go around. Specialization simply makes your business easier to manage and grow.

Back to choosing your specialty…

Specialize in what you know. If you are skilled at transcription then specialize in transcription. If you’re an expert blogger or bookkeeper then specialize in those tasks. If you know the ins and outs of coaching then specialize in virtual administration for coaches.

Specialize in what you like and enjoy. If you love social networking then specialize in managing and creating social networking profiles. You’ll be much happier and productive if you’re doing something you enjoy.
Specialize in something that’s in demand. Take a look at the job boards. What jobs are commonly posted for virtual assistants? Chances are, that’s an in demand niche. If it’s also something you enjoy and are skilled in then you have a winner.

Remember, you can grow and change.

You might be worried about limiting yourself if you specialize. However, you can always add more services to your portfolio. Your needs, tastes, and business will grow and change. It’s perfectly acceptable to change your services as you grow. Specializing simply helps you attain the success you desire.

How to Get That First Client

Congratulations! You’ve set up your VA business and are ready for your first client. It’s a big step and one that deserves celebrating. So now that you’re ready to work, how do you get that first client? Consider these options:

Job Board

Job boards are a wonderful tool. They can help you launch your business. They can provide a consistent income while you’re building your business. And when you have the eventual dips in your schedule or slow season you can use them to provide additional income.

As a virtual assistant, you may want to focus your attention solely on job boards for virtual assistants. There are all encompassing freelance job boards. These generally require a membership. The freelance job board can serve its purpose. However, you may find better clients via a VA job board. Check out both options and choose the opportunities that are right for you.

Always research your potential client. Make sure they’re legitimate and that they follow through on their commitments. Some job boards simply work like classified ads. You apply for the position and communicate directly with the client. Others work as a go-between. All agreements, payments and work are managed through the job site. Both situations have their pros and cons. Again, make sure you’re working with a legitimate company and job site. Check references. Read reviews. Most opportunities are legitimate. However, it always pays to be safe.

Use Your Resources

When you’re ready for that first client, tell your friends and family. Send an email to your associates. Let everyone know what you’re able to provide. Your Rolodex of contacts is a great place to get started. With a few simple email messages and phone calls you’ll likely land a few great clients. There’s no shame in using your resources. And there really are no better clients than those who are referred to you from friends, family and associates.

Network

If you’re not already active on a social networking site, get a profile and start connecting. Networking online is a wonderful way to market your services. It’s also a great way to meet new people.

Network offline too. Join your local SBA. Become a member of your Chamber of Commerce. Participate in local meet-ups and networking events. Make sure you have a business card and a positive attitude when you’re networking. (A website is a must too.)

Also consider:

  • Making sure your business is listed on your local online business directory
  • Advertising
  • Article marketing
  • Blogging/guest blogging
  • Posting flyers around town

There are many ways to market your VA business. Knock on doors. Connect with people online and in your community. Use your resources and explore your opportunities. You’ll have a full schedule in no time.

How to Find Great Clients

Being self-employed can be extremely rewarding. It can also be a challenge. Often the difference is the type of client you have. The better your clients, the more rewarding your business feels and the happier you are. So, it makes sense to create a strategy to find great clients. Here are a few tactics to consider.

Referrals

When you find clients that you enjoy working with, ask them for referrals. People tend to be attracted to likeminded individuals and clients referred from existing clients tend to be of the same caliber. In short, good clients refer good clients.

Consider offering a referral program for your business. Reward customers for their referrals by giving them a credit towards your virtual administrative services or a discount.

Network

One of the best ways to find people you enjoy working with is to meet them via networking. Sometimes you click with another business owner. A simple, “I’d love to see how we can work together” may end up producing profitable results for years to come.

Networking both online and off is a fantastic way to find great clients. In fact, you may find that networking is the best source of ideal clients for your VA business.

Partnerships

Consider forging partnerships with other business owners that you enjoy working with. For example, if you’re a virtual assistant who provides social networking management you might partner with someone who creates social networking graphics. Together you could offer a complete social networking package.

Ask

Put the word out there. Let your friends, family and associates know that you’re looking to add two or three quality clients to your schedule. You might be surprised at what you find. You may end up with more quality clients than you have time for.

Before You Begin Searching For More Great Clients

There are a few steps to take before you begin searching for more VA clients. Taking these steps will ensure you’re attracting the type of client you want. It’ll also make sure you can accommodate their needs.

#1 Make sure you have room in your schedule for them. If not, consider eliminating some of clients or tasks from your calendar. You want to make sure you can meet the needs of your new clients.

#2 Identify exactly what you want in a client. What makes a client great to work with? What are you looking for? Are they easy to communicate with? Do they provide minimum instruction? Do they pay well? Define what makes a good client.

#3 Take steps to make sure that your existing clients and any new clients know how much you appreciate them. Create a customer appreciation strategy. Finding those great clients is only the first step. You want to make sure to keep them too.

Finding great clients isn’t difficult. Know what you’re looking for. Don’t hesitate to ask for new clients. Pay attention to the service you provide. A good VA client can stick with you for years. It’s worth the time and effort to show your appreciation.

How to Find Your Ideal Client

Ideal ClientBeing a virtual assistant has definite perks. You have the freedom to choose your hours. You can call in sick without feeling guilty. And of course you’re in control of who you work with and the projects you work on. However, in the beginning and certainly throughout your virtual assistance career, you’ll likely take on projects that are with clients you’d rather pass on. Many VAs struggle to find their ideal clients.

What Is Your Ideal Client?

Before you can go on a scavenger hunt for your ideal client, you want to identify what makes them ideal. Is it a topic, project type or subject matter that you find ideal? Do you prefer certain communication styles? Are you looking for someone who is detail oriented or someone who lets you manage the details? Do you want to work together as a team or would you rather work alone?

Many people view their ideal client as someone who provides them with a constant stream of well-paying work. That’s certainly a bonus. However, if you don’t enjoy working with that client or on their projects, the money isn’t going to be as fun to earn. They won’t be an ideal client.

Take some notes or jot down an idea of who your ideal client is. Daydream for a minute and imagine who they are. This is your ideal client profile. Keep this information where you can review it often.

Finding Your Ideal Client

The next step is to explore where your ideal client may hang out. Do they participate on industry forums? Are they in your local networking group? Find out where they hang out and make yourself a part of their world.

For example, if your ideal client is a small business blogger interested in parenting and child-related topics, then you may network on small business blogging sites or parenting sites. Check out the people who are hanging out there too. Connect with them.

Introduce yourself. Perhaps you already know who your ideal client is. Maybe you love the products a company offers, you like their personality and would love to work with them. Then by all means hold out your virtual hand and introduce yourself. Let them know you admire their work. Tell them what you do and offer your services. Consider offering a project on spec. That way they get to know you and the amazing freelance work you do, and there’s no risk to them.

Ask for an introduction. If you know people who know people, tell them who your ideal client is and ask for referrals and introductions. If there’s one thing everyone should have been taught in school, it is that hard work is only part of the success equation. Who you know is also important, and it makes the trip to success street much faster and easier.

Finding your ideal client isn’t difficult. Describe them in a paragraph or two; create an ideal client profile. Then seek them out online and off. Ask for introductions and referrals. Connect with them and don’t be shy. Your ideal client may be looking for an ideal virtual assistant – you!