Expanding Your VA Business

Expanding Your VA Business

TeamAs a virtual assistant it’s very easy to fall into the trap of working around the clock and doing everything all on your own. If you’re getting lots of clients and repeat work, that’s fantastic and speaks dividends about your services. How about now using that to your advantage?

Expanding your VA business makes sense on all levels – you’ll have the ability to grow a client base, you’ll have a pool of other VAs to help you on a regular or as-needed basis, and you can slowly make the transition into being more of a manager rather than doing all the work yourself.

Here are a few tips to help you expand your business.

Don’t turn down clients.

If you’re getting so busy that you’re turning down clients, it’s time to expand. Find a VA or two to start which you know provide quality work. Contract work out to them on an as-needed basis. This means that you deal with your clients and they remain your clients at all times, but you sub-contract some of your work out to other virtual assistants. The VA’s deal with you (not the client) at all times and you pay them for their services.

The best way to do this efficiently is to systemize the process right from the start. Set up a simple yet efficient billing system so that you pay subcontractors on the same day each month. Ask your subcontractors to submit invoices to you to help make record keeping easier, and keep track of all assignments so that you can check the accuracy of all hours billed.

It’s also important you keep efficient records of all projects. You can use an online system like Basecamp to help you do this or a simple calendar – it’s really up to you – just make sure that you can easily track all projects.

Drum up new business. 

As you build up a database of VAs who are available to take on new work, start drumming up new business. Market your services online and offline to gain new clients. Use online forums to let business owners know that you’re available. Advertise your services strategically both online and offline. Write and distribute articles on topic with your business. And basically let potential clients know that you and your team can help them with their projects.

A professional, well-laid out website will play an important role in helping you build your business. Include a full FAQ about your business and services. Let clients know that you have a wide pool of assistants that can help with a large number of tasks. And give them a detailed list of all your services. And don’t forget to make contacting you easy – include an email address, postal address and telephone number where possible.

Build up a great team. 

The key to making your expansion a success will be a great team working in the background. To do this, ensure that you treat your subcontractors fairly – offer good rates for their services, be respectful and try to give them new projects as regularly as possible.

Communication is also extremely important. Set up a system so that there are no chances for miscommunication. Ask your subcontractors to confirm new projects. Set clear turnaround-times and ask them to notify you in case they can’t meet their deadlines as soon as possible.

Building up your VA business is possible. It’s just a matter of thinking “big” right from the start. Good luck!

Fear Is Good ... Here's Why.

Guest Post by Tina Forsyth
www.OnlineBusinessManager.com

Fear is getting a bad rap.

Fear is often the reason a virtual support professional does NOT do something … versus the reason for them TO DO something.

Would you agree? As a Virtual Assistant, freelancer or other virtual support professional, you likely experienced some fear when you decided to officially open your business doors.

For me, fear is a big indicator that I need to do something. If I’m scared, it means I most likely need to go in that direction.

My personal believe is, that as human beings, we are meant to grow. We are meant to take on new stuff. Learning new things, supporting clients in new roles and new challenges – it’s natural to feel fear when you step into these areas – especially when you haven’t explored them before.

Fear itself can take many different forms, and will vary by individual and situation. Here are a few fears that many virtual support professionals face”:

  • fear of looking like a fool
  • fear of losing money
  • fear of not making money
  • fear of upsetting people close to you
  • fear of not knowing if you can do what you want to do… etc.

Which of these can you relate to?

My previous mentor David Neagle calls this the “terror barrier”. The “terror barrier” is a natural part of life and growth.

We all come up against our own terror barriers – especially in business. And we have to decide whether we want to work through them or run away.

A word of caution - even if you run away from those terror barriers, they will follow you. And the longer they follow you, the bigger they get – darn them!

So, you may as well face the fear … right?

I’ve done my fair share of having to ‘stare fear in the eye’ and put plainly, it can suck at times.

For example, a few years ago when I decided to sign up to work with a mentor, that was a HUGE fear moment for me. I was terrified to take that step, as I knew it was a commitment to me and my business to play a bigger game. Quite honestly I didn’t know if I could do it.

Want to know what thoughts crossed my mind? You might be able to relate

  • Who am I to create a super cool and thriving biz?
  • What if I fail and lose oodles of money?
  • What if I suck at it and people point and laugh at me?
  • And many more other crazy thoughts

Here’s what I believe: Fear is an invitation. It’s an invitation for us to learn a lesson.

Whatever it is that we fear, there’s a gift waiting for you on the other side … but only if you’re willing to step into it. If you don’t step into it, you don’t get the gift. It’s as simple as that.

Facing fear is like building a muscle, the more we do it the more we are able to do it.

Fear doesn’t always get easier as there is always a s-t-r-e-t-c-h required when facing fear (and it can be uncomfortable!). However, I do believe that half the battle is actually resisting our fear – running away takes a lot of energy! If you stop resisting fear and instead step into it then the entire process could be much less painful in the long run.

Fear acronym positiveNow, when I reach that that “eek!” moment – that nauseous feeling in the pit of my stomach – I know it’s something that I need to do. This is the main indicator for me of what I need to do next in my business.

When was the last time you did something that scared the pants off of you?

What is it that you are most afraid of doing right now, in this moment, for you and your business? Please share your comments … I really would love to know.

How To Prove You Are the *Right* Person For the Job

Guest Post By Tina Forsyth www.OnlineBusinessManager.com

Over the last years I’ve spoken with a lot of business owners who are searching for a new virtual team member. One of the questions I get asked all the time is “Tina, how do I know if the person I’m hiring can actually do the job.”

Young Woman Working at Home, Small OfficeToo often, business owners jump into a relationship with a new virtual support professional after just two brief conversations. After a few short weeks, things start to crumble – leaving the business owner (1) unsure of how and why things started to crumble and (2) feeling a little ‘gun shy’ about working with virtual support professionals moving forward.

So how can you, the Virtual Assistant, freelancer, virtual support professional of any kind, prove that you are the BEST person for the ‘job’ and are worth hiring? If you feel confident in your skills and abilities, you know you’re great at what you do AND you can clearly and concisely communicate this – you will make it super easy for clients to make a decision to hire you.

Here are three things you can do that will help you prove that you’re “the one”:

Get Testimonials

Most virtual support professionals don’t do this enough. When you do great work for your clients, ask them for a testimonial that you can post on your website and use in other marketing materials.

Here’s a tip to make it super easy: Draft the testimonial on behalf of your client and give it to them to edit. Business owners will often have a tough time coming up with a testimonial from scratch … but if they have something to edit, they will realize what they really want to share.

Keep Track of Your Own Successes

What successes have you helped your clients create? Those are your own successes as well, and are proof of your contribution to the business.
Keep track of these successes so that you can share these stories/examples when talking to new clients. If you offer visual/graphic services, create a portfolio of your work so people can see what you do.

This exercise is also a great confidence builder for YOU. You will likely be surprised (and very proud) to see how much you actually contribute to the success of your clients.

Date Your Clients First

There is no better way to prove yourself then to actually jump in and do some work for the client.

Offer to help out with a project before you commit to a longer working relationship -- I call this ‘dating’ the client. Make it clear that in the dating stage there are no strings attached – either you or the client can decide to discontinue at any time during the dating stage without any hard feelings.

If things go well, you can both jump into a longer term relationship with confidence.

By implementing these three simple steps, you will not only boost your own confidence, but also the confidence of the business owners you want to work with.

I’d love to hear from you – what else can you do or have you done to prove that you are great at what you do and are worth hiring? Please share your thoughts.

Three Ways to Grow Your VA Business Quickly

Launching a VA business is a big step. It deserves a pat on the back and some recognition. However, once you’ve launched it, it’s time to get down to business. You need clients. Here are three ways to grow your virtual assistant business quickly.

Memberships

Consider offering a membership program. A membership program helps you establish a consistent cash flow. This makes it much easier to focus on your clients and their projects. Additionally a membership program offers value to your clients. They can sign up for regular tasks and projects. In return for their monthly payment, they receive discounted administration.

For example, you might offer a 10% discount for clients that commit to a membership that delivers ten administrative hours each month for a year. You could offer another level that delivers fifteen hours with a fifteen percent discount. And twenty hours with a twenty percent discount.

If you have five to ten clients at twenty hours a piece your schedule fills up quickly.

Referral/Affiliates

Another great way to build your VA business quickly is to let others promote it. You can create a referral program. With a referral program your customers earn credit towards your services for each new client they send your way.

You could also start an affiliate program. An affiliate program pays a commission to each new client a person refers. You could have a hundred affiliates working for you. Each time they send you a new client, you pay them a commission. The commission could be a set fee. For example, $25. Or it could be a percentage of the sale.

Referral programs can be a bit easier to manage. However, you’re a Virtual Assistant – you can handle managing affiliates no problem!

Partnerships

Finally, consider partnering with others to grow your business. For example, if you provide transcription you might partner with someone who moderates teleconferences and web conferences. Together you could provide a complete interview package. If you manage article submissions for website owners you could partner with an article writer to offer a complete package.

Partnerships can be simple too. You can swap advertisements with a complimentary company. You can work to cross promote each other. You can also guest blog for each other. There are many opportunities to partner with others. As you network and meet new people stay open to the possibilities.

Growing your VA business takes three things. It takes a plan. It takes a positive mindset. And it takes persistence. Get creative, embrace the opportunities around you. And have fun. To your success!