How to Make Time for Marketing

How to Make Time for Marketing

To start getting business and success, you must make time for marketing. Most small business owners and solopreneurs know this…let's face it, they've heard it over and over again.

Virtual assistants are no different. We are often so busy doing client work that we run out of time to do our own marketing.

People insist that they don't have enough time to do everything, and certainly not to do marketing!

I know that it's tough – believe me it's the same for me sometimes. But I have seen the results when I do make time to market and so that keeps me finding time, even when it seems impossible.

I have also seen the results that other successful business owners get…and it's because they make marketing their #1 priority.

If you've made marketing a low priority, here are some things for you to do TODAY to start to change that:

• go to your calendar, make a 30 minute block every second day, for the next month and label it: Do Marketing!

• turn off your email/phone/social media and work uninterrupted for 20 minutes on making simple connections on social media, or on follow up from an event you have recently attended.

• make a list of your time-wasters during the day (internet surfing, computer games, yakking with friends, surfing Facebook) and the next time you start to do one of these activities, stop and do a marketing task instead: call a client, jot down 5 ideas for new articles, write a blog post, research a guest for your next teleseminar, write a special email to your list, etc.

• take a look at all the ezines you get and ruthlessly start unsubscribing – keep only the ones you actually open, read and take action on.

Marketing is an ongoing process for you for the lifetime of your business. The sooner you start cultivating consistent marketing habits, the sooner you'll start reaping the rewards you want.

Try taking these small steps...they may seem big, but they are doable. With consistent effort you will see consistent results – attracting more clients and prospects than you think!

You will also feel really good about your ability to market effectively and this increased confidence will show throughout all areas of your business and personal life.

So what are you waiting for?! Get going on those steps….

Marketing Activities You Need to Schedule

Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people.

There are several formats that people use to schedule things – to- do lists, activity lists, calendar items, list of projects, sticky notes all over their desk, and so on. It doesn't really matter how you do it as long as it works for you.

There are going to be three general types of marketing activities that you'll want to put into your schedule:

Ongoing everyday marketing activities include those that you do regularly.

Some examples are:

1. writing your ezine

2. adding new auto-responders to your email series

3. writing blog posts

4. contributing to online forums and blogs

5. networking events

6. writing content for your monthly teleseminar

7. adding content to your website

8. writing articles for submission

9. checking your website analytics

10. communicating with your affiliates

11. sending out press releases

12. networking on social media sites such as Facebook and Linked In

Specific one-time projects would be marketing tactics that occur as a special or one-time opportunity. For example:

1. a workshop you're putting on

2. creating a new product

3. setting up a referral program

4. a joint venture with another company

5. flushing out the specifics of a new service you're going to offer

6. a speaker series you've been invited to share at

7. setting up your affiliate program

8. running a special promotion

9. writing a book

10. a new website

11. setting up a blog

Time set aside for idea generation is important. You need to schedule this in just like any other marketing activity. Things you'll "think" about during this time can include:

1. researching possible joint venture partners

2. thinking about ideas for a new product, service or book

3. taking a look at some colleagues websites and blogs to see what they are up to

4. daydreaming about the direction you'd like your company to go

5. brainstorming about your professional and personal goals

Write down a list of all the different marketing activities you currently do and start scheduling them into your calendar and to-do lists. Make sure you look at your schedule first thing in the morning and different times throughout the day to make sure that you're staying on course.

Commit to your marketing by having a schedule and you'll see your business grow and attract new and old clients on a consistent basis.

Easy Tips for Managing Your Business Hours

Time ManagementTime management is one of the biggest challenges modern workers face.  New technologies have given us more freedom to have flexible schedules and many more opportunities to slack off.  Here are a few tips you can use to get yourself on track to being more productive.

Write a to do list and keep it in a prominent place.  It is also a good idea to prioritize your list and do it in (or close to) that order so you know the most important things are getting done.  Or, if you know when you’re most productive during the day, do the #1 item during that time.

Once you’re done making your list and putting it in order, cross off everything below #5.  If something is #8 on your list, it’s probably not going to get done that day.  And if it’s not important enough to be high on the list, you probably don’t need to do it that day.  It will probably just sit there, looming on your to do list, making you feel unaccomplished.  Besides, if you get everything done on your list, you can always make a new one later in the day.

Take care of your most difficult task first.  Often we spend a lot of our day coming up with ways to avoid tasks we don’t want to do.  We may do this by getting other tasks done, or we may just play solitaire on the computer instead.  If you get your worst task done first, you’ll not only get to your other tasks rather than avoiding them, but you’ll also have a sense of accomplishment to help motivate you through the rest of your day.

It’s always been accepted that you should keep your mind on your work and not let other things distract you or you won’t get any work done.  However, recent research has shown that this isn’t true.  In fact, it’s the opposite of the truth.

Taking short breaks by doing something you really like doing actually increases your productivity when you get back to work.  The problem with this is that many people have problems getting back to work at the end of their break.  If you do take short breaks, you should set a specific time limit and stick to it.  You should also pick your activities carefully and stay away from those you know you won’t be able to stop doing once break time is done.

While it’s good to take breaks, you need to work to make working time only working time.  This means clearing your desk (and computer desktop) of distracting things.  If multitasking helps you get stuff done, then go ahead and work on several projects at a time, but don’t multitask between a project and an internet conversation or reading a funny website.  Keep your fun time away from your work time.  Otherwise you’ll find you have very little actual work time.

If you are multitasking different projects, watch what things you do together.  While working on a supply list and a budget at the same time might be useful, constantly interrupting your work to answer the phone or respond to emails is only going to slow you down.  Save things like phone calls, emails, and checking on projects with co-workers for a few times a day.  This way you can get your work don’t without interrupting your flow.

By just making a few small adjustments, you can drastically increase your productivity.