If you are struggling to find Virtual Assistant clients, this article is for you!
When we start our Virtual Assistant business, most of us don't realize the work involved to get clients.
We meticulously launch our website, get business cards printed, and expect the clients to start calling. Or we expect to join job boards and fill our client roster easily.
That's not always the way it works. In fact, most of the time it's very different.
While writing blog posts and posting to social media is an important part of your marketing, it's not enough to get clients easily. Your posts need to have an audience - and that takes work to build.
To get clients for your business, you need to do outreach. You need to find your clients and connect with them.
Here are 3 simple ways you can reach out to people about your VA business:
Contact 100 People You Know
When you start talking to people about your business, the first place to begin is with who you know. Make a list of 100 people you know (it's okay if this list starts with your mom - mine does too!). Maybe not all of these people will be your clients, but they can certainly help to spread the word about what you are doing - provided that they understand what you do. You will see quickly that you know a lot of people. Once you have your list, start reaching out to them by email or by phone. Introduce your business, tell them exactly what kind of clients you offer services for, and ask them if they know anyone who might need your services.
Attend A Networking Event
Going to a networking event is a great place to find potential clients. Everyone is there for the same reason - to network with other business owners. Make sure when you choose an event to go to, you always have a goal of how many people you want to connect with. Often the local networking groups have Facebook groups where you can connect with the attendees before and after the event. When you network with a goal in mind, you will have much better results.
Find Strategic Partners
The connections you will make in your business are not always going to become your clients. Some of the best people you can connect with are strategic partners. These are people who can potentially refer business to you. Usually they are in contact with your audience or market, but they are not providing the same services as you. Your VA colleagues can be great strategic partners. If you don't provide the same services as a colleague, you can refer business back and forth to each other. When you make your list above, identify potential strategic partners on it and reach out to them as such.
Getting comfortable with outreach is going to be one of the best things you can do for your VA business. The more conversations you have with other business owners, the better you will get at it. And the more connections you make, the more potential clients and referrals you will have.
What are you doing for outreach in your business? If you are struggling to find clients and you are still hiding behind your computer, I challenge you to do these three simple things to see how it impacts your VA business.
For some more ideas on how to get clients for your VA business so that you get clients, read this blog post: Where Do I Find Clients for My VA Business?
About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.