5 Mistakes to Avoid in Your Virtual Assistant Business

Are you feeling unprepared to start your VA business? If so, you are not the only one.

We all started the same way. With no real knowledge of how it worked, and how we were supposed to get started. I did, too!

How you proceed with your Virtual Assistant business will determine whether you can succeed or whether you will fail.

There are many things that you need to consider when you are getting started or are growing, and you will make mistakes.

Identifying mistakes that can be easily fixed, or avoided all together, is what will help you get past the tough times and on the road to success.

Here are 5 mistakes that you should try to avoid (or fix!) in your Virtual Assistant business:

Learning New Skills to Get Started

Finding clients is hard enough when you first start out. Don't make it harder on yourself by spending money on something that you don't even know you can do or sell. You will need to get comfortable selling yourself to clients, which can be very difficult - and this will be made more challenging when you are trying to sell them something that you have no experience doing for clients yet. Training is great, when it is timed right. But you should never start your business trying to market and sell a brand new service or skill. You have admin experience. Start with what you know.

Charging Rates That Are Too Low

Recognizing our value is always a challenge as Virtual Assistants. We feel like what we do is not as valuable as what other people do. We struggle with selling our value to clients. And that translates to setting prices that are not high enough to sustain our business. When rates are set with intention (and by doing math!) and you know the value that you are providing the clients, they are probably going to be higher than you thought. But your business will thank you. Don't be afraid to set rates that earn you a profit and reflect your expertise.

Getting Stuck in the Research Phase

There is a lot to learn when you start a VA business. Probably more than you thought there would be. But many VAs get stuck in the research phase - looking for advice or simply Googling things and taking free trainings. I've seen VAs spend weeks on their logo and company name, or more than a year on their website. You need to get out of research phase and make a decision. Your business is a living, breathing thing - and it can (and will!) change. Your business name and logo are decisions. Your website should be simple. It will change. Don't let it hold you up. You need to get started to get clients, and you will never start if you keep researching. 

Never Saying No

Clients will ask you to do whatever they need. It is up to you to say yes to things you want to do. It is also up to you to say no to what you don't want to do. You are a business owner and the client does not get to decide what you do for them. If you have a client contract, it should include a scope of work that you discussed before starting to work together. If the task they request is not on that list, you can say no. Saying no is your right, and you need to exercise it so that you stay happy in your business. Your clients will be happy when you are clear, and you can always help them find someone else to do the tasks you don't want to do.

Not Setting Boundaries

Boundaries are a very big part of being a business owner and yet they are grossly overlooked, especially by Virtual Assistants. We are helpers by our nature as support professionals, and so saying no and setting boundaries can be difficult for us. But setting things like business hours or work time helps everyone know when you are working and when you are not - so that you can balance everything in your life. Just because you are at home doesn't mean you are available to everyone all the time. Set boundaries and be sure you follow them yourself. Again, clarity is the key, and it keeps everyone happy.

Are you currently doing any of these things?

Avoid these mistakes or fix them if they are part of your business right now.

I challenge you to identify what you are doing that could use a change.

Get help with something if you are having making the change yourself.

It's your business - and your health, and your life. Setting yourself up for long term success helps everyone around you. But especially you. You are worth it!

For more tips on how to take action and get moving, watch this free video: Take Action and Stop Making Excuses on my YouTube channel. There are more than 40 free training videos for VAs there!

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here

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