3 Tips to Help You Find More Virtual Assistant Clients

Are you looking for Virtual Assistant clients and coming up empty? The first thing I would ask is where (exactly) are you looking for them? I come across this problem often – and VAs tell me they are looking ‘everywhere’. I’m here to tell you that ‘everywhere’ is the wrong answer if you are asking yourself that question. When you are in business, you always need to be on the lookout for prospective clients. That’s a given! But looking 'everywhere'Read More »3 Tips to Help You Find More Virtual Assistant Clients

What You Need to Know About the GDPR (and Why!)

Is your business GDPR compliant? Unless you've been hiding under a rock lately, you have probably heard about the GDPR. The GDPR is the General Data Protection Regulations that are coming into effect for people living in the European Union (EU) beginning Friday, May 25, 2018. Here is what you need to know*: What is the GDPR? The General Data Protection Regulation (GDPR) is regulation in EU law on data protection and privacy for anyone living in the European Union. (Which countriesRead More »What You Need to Know About the GDPR (and Why!)

Is Finding a Niche Necessary For Your VA Business?

Virtual Assistants who are starting out or struggling often end up asking if they need to find a niche to be successful. My answer to this question is a definite YES and NO. Choosing a niche is actually a personal choice, like everything else in your business. There are advantages and disadvantages to deciding to work with a particular group of people. What is a niche? If you’re not sure what I mean by finding a niche, it’s basically chooseRead More »Is Finding a Niche Necessary For Your VA Business?

Avoiding Negativity Online

Networking online is a great thing. It helps you stay connected with your peers and can make working from home a little less lonely. However, there are some pitfalls to networking online. On the internet you don’t have face-to-face interaction with people. You also have a larger amount of people to deal with at any one time. Most of the people you’ll meet are anonymous and this anonymity can often create a feeling of freedom in people. Meaning they mayRead More »Avoiding Negativity Online

Your Marketing Plan Goals Check Up

It’s a good idea to check where you’re at in terms of your marketing plan goals and objectives. Some people check weekly, others do it every month – but you should definitely check at least once per quarter. Your goals might include revenue, number of sign-ups to your list, number of products sold, number of visitors to your website and blog – and so on. Regardless of what you measure, you want to make sure you take time out regularlyRead More »Your Marketing Plan Goals Check Up

Why You Need a Niche Market

A niche market can be thought of as a narrowly defined group of potential customers - usually a portion of a larger target market. For example, a target market is working women, but a niche market is working women with kids at home, or working women in executive positions, or working women in the financial sector. As a small business owner, you usually do not have the money, resources and time to market to a larger target market. You needRead More »Why You Need a Niche Market