10 Places to Find Virtual Assistant Clients

10 Places to Find Virtual Assistant Clients

Are you still struggling to find clients for your VA business?

When we start our Virtual Assistant business, we all have the same vision – working on our own schedule, clients calling with work they need done, and money coming in easily.

After a while that shine goes away and we realize that it’s much harder than we thought it was going to be to find those wonderful clients.

But it doesn’t have to be!

If you are struggling, you need to look at what you are doing to find and sign clients.

Tracey D'Aviero

The first thing you need to identify is where you are looking for clients.

Here are 10 places you can find potential clients to connect with:

1. Facebook

You can find clients in Facebook groups (go and join the entrepreneur groups, not the VA groups!). Start or join conversations with people who are talking about what kind of support they need.

2. LinkedIn

Use the search function in LinkedIn to find people who might be able to use your services. Choose an industry to target and do some outreach to active LinkedIn users.

3. Your phone or email address book

You know more people than you think you do. Go through your phone or email address book (or your Facebook friends!) and look for people who could potentially be your clients, or who might know someone who could use your services.

4. Bulletin boards

Locally small business owners use bulletin boards in public places to post their business card. Find and connect with these people on social media and start to build a relationship to see if they need your support.

5. Referrals

Ask your family and friends if they know anyone that might need your services. You have to be very clear on what you offer and who you can best support, but once you know that, it’s easy to ask for referrals.

6. Former employers or clients

Reach out to people you have worked with before to see if they need any help, or if they know anyone who does. Also see if you can get a testimonial from them if you haven’t yet, to put on your LinkedIn profile or website.

7. Email list

If you aren’t building an email list yet, you need to start. These are people who are interested in what you have to offer – and they will be your warmest audience for prospects.

8. Networking event

Attend a local or virtual networking event to connect with people who are looking to connect with other business owners. Remember every small business owner needs support – get out there so they can see you are there to help!

9. Professional associations or organizations

Join your local chamber of commerce or business group where entrepreneurs are connecting. Surrounding yourself with people who are looking to grow their business is an excellent way to find people who will need to outsource work to a VA.

10. Job boards

Of course job boards are a great place to look for clients. These are people who are looking for help right now. It is important to be able to respond quickly, so be sure to have a draft proposal ready to fill in with their requirements to increase your chances of getting an interview.

Clients are everywhere. These are just 10 places to look.

The key is to be looking every day, and to not just be asking people if they need your help, but to be building relationships with communities of people so that they see your expertise.

Once you get talking to people daily about what they need help with and how you might be able to help them, it’s time to invite them to a sales conversation (don’t do this in your first interaction, please!). I’ve recorded a video on my Youtube channel to talk about how to handle that sales conversation. Watch it here!

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.

3 Simple Ways to Get Clients for Your VA Business

If you are struggling to find Virtual Assistant clients, this article is for you!

When we start our Virtual Assistant business, most of us don't realize the work involved to get clients.

We meticulously launch our website, get business cards printed, and expect the clients to start calling. Or we expect to join job boards and fill our client roster easily.

That's not always the way it works. In fact, most of the time it's very different.

While writing blog posts and posting to social media is an important part of your marketing, it's not enough to get clients easily. Your posts need to have an audience - and that takes work to build.

To get clients for your business, you need to do outreach. You need to find your clients and connect with them.

Here are 3 simple ways you can reach out to people about your VA business:

Contact 100 People You Know

When you start talking to people about your business, the first place to begin is with who you know. Make a list of 100 people you know (it's okay if this list starts with your mom - mine does too!). Maybe not all of these people will be your clients, but they can certainly help to spread the word about what you are doing - provided that they understand what you do. You will see quickly that you know a lot of people. Once you have your list, start reaching out to them by email or by phone. Introduce your business, tell them exactly what kind of clients you offer services for, and ask them if they know anyone who might need your services.

Attend A Networking Event

Going to a networking event is a great place to find potential clients. Everyone is there for the same reason - to network with other business owners. Make sure when you choose an event to go to, you always have a goal of how many people you want to connect with. Often the local networking groups have Facebook groups where you can connect with the attendees before and after the event. When you network with a goal in mind, you will have much better results.

Find Strategic Partners

The connections you will make in your business are not always going to become your clients. Some of the best people you can connect with are strategic partners. These are people who can potentially refer business to you. Usually they are in contact with your audience or market, but they are not providing the same services as you. Your VA colleagues can be great strategic partners. If you don't provide the same services as a colleague, you can refer business back and forth to each other. When you make your list above, identify potential strategic partners on it and reach out to them as such.

Getting comfortable with outreach is going to be one of the best things you can do for your VA business. The more conversations you have with other business owners, the better you will get at it. And the more connections you make, the more potential clients and referrals you will have.

What are you doing for outreach in your business? If you are struggling to find clients and you are still hiding behind your computer, I challenge you to do these three simple things to see how it impacts your VA business.

For some more ideas on how to get clients for your VA business so that you get clients, read this blog post: Where Do I Find Clients for My VA Business?

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here

Improve Your Marketing Strategy To Get More Virtual Assistant Clients

How do you feel about marketing? Does it make you feel stressed or anxious?

If it does, it's probably because you aren't getting clients easily from it.

As a VA, we need to do many types of marketing every day. The most important thing in our business is getting clients, and we need to put ourselves out there to do it.

In a perfect world, we would have clients find us and hire us, but that’s not how it works most of the time.

We need to show up in front of them when they need us.

Thankfully, it’s not as difficult as it sounds – all you need a is a good strategy that you implement consistently.

Here are a few simple tips to help you improve your marketing strategy:

1. Set up a marketing plan.

A marketing plan seems like a daunting task for some Virtual Assistants – because often planning ahead comes with insecurity. Forecasting is something that isn’t natural to us so it sometimes can be difficult to put stretch goals on paper.

But if you dial it back to just doing a marketing plan for the coming month that can bring it into a more manageable frame of mind. Short term marketing planning is a great thing to do, because it makes you think about it more often, and you can stay very close to the goal at hand. Decide what you what to do, and what the steps are that will get you to that goal. Then make sure everything you do points in the direction of that goal.

2. Be very clear on your client’s problems.

Many VAs talk about being a Virtual Assistant – in their networking and also in the marketing copy. While it’s very exciting for YOU to know how being a VA works, your clients are not really all that excited about it. What they need to hear you talk about is what you can do to help them in their business.

If you provide bookkeeping services, talk about common problems clients have, why they should work with someone to get their books done, and how you have helped other clients. Clients who are struggling with their bookkeeping will notice that message in your marketing far more than anything about being a VA. Focus on what their problems are and you will be putting the right message out there – and your clients will hear it loud and clear.

3. Market your business consistently.

If you are only thinking about your marketing when you are trying to find new clients, and you don’t do any when you are not, you will probably not do very well when you are in need of clients. It can be difficult to fit it in when you are busy – but it’s necessary to keep your name out there consistently.

Even if you aren’t looking for a client right now, what if your dream client comes along that is better than someone you are currently working with (maybe they pay more, or they work in an industry you love, or they have more consistent work)? You don’t want to miss working with them because you weren’t out there.

Figure out what you can do regularly and consistently and make a plan for the next 30 days to implement it.

Make sure your messaging is clear and focused entirely on your client’s problems – and your solutions for them.

That’s a marketing plan!

For more great info about marketing your VA business, check out this article on Getting Clients.

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here

How Many Virtual Assistant Clients Do You Actually Need?

Getting clients can seem overwhelming until you look at the numbers.

The idea of getting clients is often the most daunting part of your Virtual Assistant business.

As support professionals, the thought of selling ourselves comes up in conversations as not a very pleasant task. And it often seems like something that will be never-ending.

It’s something that many Virtual Assistants don’t do well as a result.

When I ask VAs how many clients they need, they often don’t even know the answer to that question.

Or they get flustered and say, ‘One!’ and don’t think much farther than that.

But when you stop to think about just how many clients you need, it might make things just a bit easier.

How does that work?

Well let’s change hats here. Take off the ‘I’m not sure’ VA hat and put on your CEO hat for a few minutes.

Consider the revenue you need to earn in your VA business. Then consider how many clients you need to work with to make up that revenue. It’s simple math.

If you need to earn $2000 per month, how many clients does that translate to?
If you need to earn $5000, how many clients is that?

You need to just change the way you are thinking about earning. When we look at revenue from an open end, it is much more daunting.

Often we look for one client, then we look for another, and we bill them according to their needs.

But when you are proactive about it, you can plan better, and even be strategic about it. I promise, you will have less anxiety when the numbers are clearer.

For instance, if you know you need to earn $2000 per month, and you offer a package of services (or a suite of services) that is in the $500 range, that means you only need to find 4 clients to reach your revenue goal.

Or, if you offer a $1000 service, you only need 2 clients. For a $250 service, you need 8 clients. But a lower budget is often much easier to sell.

It seems less daunting when you look at the actual clients you need when you are planning how and where to find them.

Starting with your end goal and using your numbers to figure out what you need to do to fill your practice is the simplest way to manage your mindset around it.

If you realize you are only looking for 2 or 3 clients, how much easier does that sound than looking for an endless supply of clients?

It sounds a lot better to me!

And if you don’t have a solid idea of what your service offerings are valued at right now, then that’s where you need to do a little bit of work first.

Knowing how much you charge your clients is a key part of forecasting your revenue.

Look at the services you offer. How can you build a package of services that falls into that $250 or $500 range? Whether you charge by the hour or just by the package, identifying specifically what you can do for your clients and how much it will cost them is an excellent way to level yourself up.

Clients love clarity and all they want to know is what you can do for them and how much it will cost.

When you know that, you can figure out how many clients you are looking for.

And then go and find them!

Numbers are your friend in your business – use them in situations like this to map out your strategy, and your practice will be full in no time!

For more great info about getting clients for your VA business, check out my free getting clients video playlist for Virtual Assistants on my Youtube channel.

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here

Where Do I Find Clients for my Virtual Assistant Business?

Are you struggling to find clients for your Virtual Assistant business?

Many VAs struggle with this, not only at the beginning of their business, but all the way through it.

Why? Because they don't have a plan or a strategy to get clients.

Some of us start our business with our old boss as our first client (I did!). Or a husband, a neighbour, a friend.

So we don't get used to doing any marketing.

For marketing to work properly, you need to have a plan and do it consistently.

Getting clients is not difficult if you use a system that works for you.

But how do you figure out what works for you?

Think about the clients you have now.

If it's your old boss/friend/husband/neighbour, what made them hire you? How did that conversation go?

Who else do you know who has a business like theirs that you might be able to offer support for?

That's the beginning of your plan, and it's a great way to start thinking about who you can support.

Ask yourself these questions:

What services do I offer?

When you are trying to get clients, you need to be crystal clear on what you offer people. If you offer a laundry list of services, you aren't speaking specifically enough to anyone - and your message will fall flat on (almost) everyone you tell it to - whether that's in person, in your social media, or on your website.

Your message needs to talk about the services you provide - so that your client will know you can help them.

Do you provide general admin services? Awesome. Every single business owner out there needs admin help. 

But, if you target real estate agents, for example, you can tell them you will update their online listings, you can help schedule appointments with clients, do their follow up after open houses, and so on.

It's far more specific and it speaks to the client in language that could move them into action to work with you.

How do I help my clients?

What is that you allow your clients to be, do or have, by doing the work you do for them?

For instance if you do social media work - how does that help them in their business?

It gives them more exposure (so more people can learn about their business).

It can help them bring in new prospects (who can become their clients).

It showcases their expertise (when you post about what they do, their clients get to know them better).

It gives them back time (if they are doing the social media creation & posting themselves now).

and so on...

Knowing how your services help your clients on a tangible level will help you with your own marketing message, and in your networking situations.

Where are my clients hanging out?

When you are seeking out places to get clients, go where they already are.

That might be on Linked In, it might be in a Facebook group, it might be at a local event, or you might have to travel to an event.

The key is to go and seek them out where they already are. Why? Because chances are they are hanging out with their colleagues (like we do in the VA groups). And wherever they are, they are probably talking about their business - what they love about it, what they are struggling with, and what they need help with.

Professionals usually spend more time on Linked In for their business. Creatives might be in Facebook groups. Small business owners might be at local business event gatherings. Business coaches or speakers might gather at larger events.

The point is, think about who they are and where there are a large group of them. After all, we don't just ever want one client. We want lots of clients!

Then you just have to put it all together.

To find clients, you just need the answers to these three questions.

What do you do, how does it help them, and how you can get in front of them?

When you go where they are and build relationships with them, you learn more about what they need and you are in a better position to build service packages that are easy to sell and make sense to them.

If you are struggling, ask yourself these questions.

If you don't know the answers, that's the problem.

But with the answers, you are already more than halfway to new clients!

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here

How to Get Your First Virtual Assistant Client

Are you still searching for that elusive first Virtual Assistant client? (or the first good client!?)

Starting your business brings excitement and anticipation. That can quickly be extinguished when you look for clients and don't find any.

The first piece of advice is to make sure you know your service offerings and your rates.

Clients want to know what you can do for them and how much it will cost them. Tell them. Figure out a clear way to convey this message. 

When you are searching for clients, if you don't know those basics, you won't be putting out a very confident message to those you are connecting with.

Once you know what you can offer and how much you charge, then it's really a matter of connecting with people who can a) potentially use your services, or b) tell people they come into contact about you.

That probably makes it sound like it's simple to get clients. It's not. It takes hard work and persistence.

Here are a few tips that should help:

  1. Talk to people about how you can help them. Be specific. Do not talk about being a VA. Talk about what you do to help business owners.  Whether you are talking to people online or in person, be sure to focus on how you help.
  2. Connect with communities - online or offline. Local business associations are great places to connect face to face with people to talk about business. Even if you want online clients, networking in person can do wonders for your business conversation skills. Live interactions often result in getting clients faster.
  3. Make your efforts consistent. Reaching out to a few people a day consistently will bring you better results. When you do, you develop good habits. You can tweak what you say, how you say it, or even fix issues with the actual services you offer. Connect with people every day and the clients will come.
  4. Check your online profile bios. Be sure that the message you are putting out there is the same across your profiles. When people connect with you online or in person, they often go and check you out. Be sure that what you want to put out there is what they see.
  5. Make a list of everyone you know that might be able to either use your services, or might know people who do. Strive to get a list of 100 people on that list. Reach out to them, a few at a time, to let them know about your business and how you help your clients.

Getting clients is about making connections. Once you have these basic tips in place, reach out to that list of people consistently - and add to it as you come into contact with other people. Creating a steady pipeline of connections is the key to getting clients - whether it's your first or your fiftieth.

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here