7 Tips to Market Your VA Business Better On Social Media

7 Tips to Market Your VA Business Better On Social Media

Are you using social media to market your virtual assistant business?

Social media is free, but if you aren’t using it correctly in your business, it could be costing you more in time than you are getting out of it.

The best way to grow your VA business is to create and nuture relationships with your audience of potential clients – and doing this online is both convenient and cost-effective, when you do it right.

Here are a few tips that might help you do social media better:

1. Understand the draw of each platform.

Not all social media platforms are the same. That’s why you should not post the same things to each of them and expect the same result. What are people looking for when they use each one? Does your content fit the platform? I like Twitter and Instagram but I don’t get clients from either platform, so I don’t market my business much there. Facebook and LinkedIn are a much better fit for who I am trying to reach.

2. Know who you are speaking to.

It’s important to get your messaging right, no matter which platform you are using to get your message out. When you understand who it is that you are trying to find, you will be able to find them congregating online more easily.

3. Get super clear on your messaging.

Look at your last week of social media posts. If you were your potential client, would your content stand out? Or does it blend in with what everyone else is posting? Clarity in messaging means the words and images you use will pop out to those who are looking for the kind of help you can provide.

4. Invite engagement and interact.

When you post on social media, you need to be aware of who is responding or reacting. Invite engagement by posting questions and asking for feedback or responses. And always make sure you respond to every person who does comment.

5. Schedule content and be spontaneous.

Using a social media scheduling software like ContentCal (affiliate link) is a great way to be able to plan your content and post it regularly. It helps you to plan ahead and not get stuck about ‘what to post today’. Your messaging becomes more cohesive with a plan. Don’t forget about being spontaneous too. Log in at least every couple of days to share something current and spark conversations.

6. Be consistent.

You will hear the word consistency often where social media is concerned. If you are using it as a marketing tool, don’t start and stop a plan. Your audience will grow over time, and making sure that you maintain a consistent schedule is important to keep your business top of mind for when clients need you.

7. Be recognizable.

Branding your social media is one of the best ways to share your business brand with any social media content you post. Choose consistent fonts and colors, and use your logo on your images so that people will begin to recognize your content when they see it. Repetition becomes familiarity, and familiar is good for your Know, Like and Trust factor!

Bonus tip: Talk to people.

Social media is not meant to be one-sided. You need to talk to people, not just sit and wait for them to talk to you. Be sure that you are reaching out to people often on social media. Not in a selling way, but in a support and help way. Answer questions in groups. Reach out to people if they are struggling.

Social media is a regular piece of our daily lives now – so that makes it a really great way to promote your business, but you have to make sure you are getting as much out of it as you are putting in.

For many more tips and information on how to use social media better to market your business, and what platforms you should be marketing on, I’ve recorded a video on my Youtube channel for you. Watch it here!

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.

Creating an Editorial Calendar for Your Content Marketing

calendarBeing successful doesn't just happen. Success requires an enormous amount of planning, strategy, and action. To be successful with content marketing you have to know in advance what you're going to do, why you're doing it, how you're going to do it, where you're going to do it, and when you're going to do it. This is where an editorial calendar comes in. An editorial calendar will revolutionize your content marketing, positioning you for success.

To create an editorial calendar you need to look ahead to the products and services you wish to support, as well as your list of keywords that should already be developed. Around the products and services that you'll be marketing you also want to include standard keyword-rich content focused on the topics related to your niche such as guest posts, roundups of interesting blog posts and news in your industry, and infographics.

Your editorial calendar will also help you set realistic goals about how often you will publish content as well as determine deadlines for the content. Providing fresh content on a regular basis is imperative to your overall marketing success, but it's also important to be realistic about your resources in terms of both time and money. It is recommended that you post a blog post at least two to three times a week to keep your website and / or blog at the top of the search engine results.

Social media should be something that happens every single day from three to 12 times per day depending on the type of social media. For instance, you will post less on LinkedIn.com, and more on Twitter.com. These interactions will include not only posting your own content but your interaction with others on the social media. All of this needs to be planned out so that you ensure that you block out the time to do it, and all should be included in your content calendar.

Include all the types of content you plan to distribute into your calendar such as:

  • Blog Posts
  • Infographics
  • Guest Posts
  • Round Ups
  • Social Media Content
  • Article Marketing
  • Social Interaction

You can create a content calendar inside Google Docs by creating it in an excel spreadsheet or a Word Document then uploading it to Google Drive to share with others on your team. Alternatively, if you use a project management system like Basecamp you can share it there.

Everyone on your team should have easy access to the content calendar which should be kept accurate and updated at all times. Remember, just because a calendar is created doesn't mean it can't be tweaked and corrected as necessary. The deadlines on the calendar should be sacrosanct and whomever is in charge of the publishing calendar should also be in charge of ensuring everyone sticks to their deadlines.

By creating and maintaining an editorial calendar for your content marketing you will ensure that you have regular content to be published across all your blogs, social media and more. Creating a content calendar will also help you develop a strategy and establish goals while developing a way to make those goals become reality.

7 Reasons to Start Blogging

by Michael Fleischner

Perhaps you’ve heard of blogs, maybe even read a few, but haven’t started blogging yourself. A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order.

Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photograph (photoblog), videos (vlog), or audio (podcasting).

Today blogging has become a phenomenon, and for good reason. Blogs give individuals the ability to easily communicate to mass audiences whenever they feel the urge. This ability is what makes blogging truly unique – not requiring any technical knowledge of web development, design, or management.

Maintaining or posting to a blog is very rewarding and carries a variety of benefits, here are just a few:

1. Blogs are easy to create. Unlike starting your own website, weblogs can be created in just a few minutes. Sites like Blogger.com allow you to register and start your own blog for free. All you need is an email and a topic to start blogging about.

2. Blogs provide a dialogue with prospects, customers, and friends. Blogs are now being used as a communication vehicle to share important information with customers. Because blogs can be updated in real time, businesses are finding weblogs to be one of the quickest and most accurate ways to distribute their message.

3. Blogs are here to stay. Blogging gives you the ability to publish your thoughts in real time, whenever and where they like. If you enjoy writing, want to share your ideas, or even learn more about a particular subject; contribute to a blog on a regular basis. Now that blogs have become popular, you can find a blog directory that can help you locate weblogs by category. Find one aligned to your interests and post your comments. They’ll remain on the web indefinitely.

4. Blogs can drive traffic to your website. Using a blog, associated with a particular topic, can drive additional traffic to your website. This is essential for anyone seeking new leads for their business or have an interest in generating online sales.

The benefit of using a blog to generate traffic is that weblogs attract a different type of user – one that is very focused on a particular subject. These users are more prone to take interest in what you have to offer and convert into paying customers.

5. Blogs give you the flexibility to post whenever, wherever. When authoring a blog, all you need is an Internet enabled PC to post an entry. This level of flexibility removes many of the barriers associated with traditional forms of communication. Some blogs even allow you to make a post via email. Simply construct an email and send it to the blog address. The result is an instant post to your blog.

6. Establish yourself as an expert. By keeping a blog up-to-date and contributing in an area where you have experience, you can quickly build your reputation as an expert. Once you’ve establish yourself as having knowledge in a particular subject area, you can begin contributing to other web sources such as news articles and interviews.

7. Generate Ad Revenue. The beauty of a blog is that you can attract those interested in a very specific subject area. This is an ideal market for online pay-per-click advertising like Google Adsense. You can easily integrate Google Adsense into your blog – many blog hosts provide it as a built in option- and generate ad revenue. This is a great way to provide value to your readers while generating revenue for your business.

These are just some of the benefits of creating and contributing to blogs. You will find that weblogs are a great way to share information with others who share similar interests. It’s also a great opportunity for you to learn. Although I’ve been hosting my own marketing blog to provide expert advice on marketing, I have learned a great deal from others who comment on my posts. This is one of the most rewarding aspects of creating your very own blog. So what are you waiting for, start blogging!

Michael Fleischner is a marketing expert and the president of MarketingScoop.com. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit his marketing blog directory for further details.

What is a Social Media Manager?

social media managerYou may not be familiar with the title, Social Media Manager.  Well there are alot of us out there.  To give you an idea what we do, I’ve come up with this list.

Save your business time and money by outsourcing these social tasks.

  1. Posting of content, including articles, events, photos, and starting discussion groups,
  2. Moderating comments on a blog,
  3. Submitting written content across platforms,
  4. Find and follow key persons on Twitter or Facebook,
  5. Submitting and promoting video,
  6. Writing and submitting press releases,
  7. Podcast creation assistance, including iphone app.
  8. Video creation assistance.
  9. Re-tweet relevant tweets,
  10. Tracking statistics on a weekly or monthly basis,
  11. Measuring campaign success,
  12. Setup of profiles, and associated alert applications, and
  13. Finding other professionals with specializations.

Are these things that you are already doing?  Perhaps by leveraging your time, your business could benefit from the online exposure?

Guest Post by:  Tracey Etwell

Tracey is a Social Media Manager who helps business owners expand their reach using online tools. She can be found at www.ecova.ca/wordpress and on facebook at www.facebook.com/ECOVA.