Getting clients can seem overwhelming until you look at the numbers.
The idea of getting clients is often the most daunting part of your Virtual Assistant business.
As support professionals, the thought of selling ourselves comes up in conversations as not a very pleasant task. And it often seems like something that will be never-ending.
It’s something that many Virtual Assistants don’t do well as a result.
When I ask VAs how many clients they need, they often don’t even know the answer to that question.
Or they get flustered and say, ‘One!’ and don’t think much farther than that.
But when you stop to think about just how many clients you need, it might make things just a bit easier.
How does that work?
Well let’s change hats here. Take off the ‘I’m not sure’ VA hat and put on your CEO hat for a few minutes.
Consider the revenue you need to earn in your VA business. Then consider how many clients you need to work with to make up that revenue. It’s simple math.
If you need to earn $2000 per month, how many clients does that translate to?
If you need to earn $5000, how many clients is that?
You need to just change the way you are thinking about earning. When we look at revenue from an open end, it is much more daunting.
Often we look for one client, then we look for another, and we bill them according to their needs.
But when you are proactive about it, you can plan better, and even be strategic about it. I promise, you will have less anxiety when the numbers are clearer.
For instance, if you know you need to earn $2000 per month, and you offer a package of services (or a suite of services) that is in the $500 range, that means you only need to find 4 clients to reach your revenue goal.
Or, if you offer a $1000 service, you only need 2 clients. For a $250 service, you need 8 clients. But a lower budget is often much easier to sell.
It seems less daunting when you look at the actual clients you need when you are planning how and where to find them.
Starting with your end goal and using your numbers to figure out what you need to do to fill your practice is the simplest way to manage your mindset around it.
If you realize you are only looking for 2 or 3 clients, how much easier does that sound than looking for an endless supply of clients?
It sounds a lot better to me!
And if you don’t have a solid idea of what your service offerings are valued at right now, then that’s where you need to do a little bit of work first.
Knowing how much you charge your clients is a key part of forecasting your revenue.
Look at the services you offer. How can you build a package of services that falls into that $250 or $500 range? Whether you charge by the hour or just by the package, identifying specifically what you can do for your clients and how much it will cost them is an excellent way to level yourself up.
Clients love clarity and all they want to know is what you can do for them and how much it will cost.
When you know that, you can figure out how many clients you are looking for.
And then go and find them!
Numbers are your friend in your business – use them in situations like this to map out your strategy, and your practice will be full in no time!
For more great info about getting clients for your VA business, check out my free getting clients video playlist for Virtual Assistants on my Youtube channel.
About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.