To start getting business and success, you must make time for marketing.
Most small business owners and solopreneurs know this…let's face it, they've heard it over and over again.
Virtual assistants are no different. We are often so busy doing client work that we run out of time to do our own marketing.
People insist that they don't have enough time to do everything, and certainly not to do marketing!
I know that it's tough – believe me it's the same for me (some times more than others!). But I have seen the results when I do make time to market and so that keeps me finding time, even when it seems impossible.
I have also seen the results that other successful business owners get…and it's because they make marketing their #1 priority.
If you've made marketing a low priority, here are some things for you to do TODAY to start to change that:
Go to your calendar, make a 30 minute block every second day, for the next month and label it: Do Marketing! Then figure out a few tasks that you can put into that block that will help move your business forward. Pick one or two of them to do each block.
Turn off your email/phone/social media and work uninterrupted for 20 minutes on making simple connections on social media, or on follow up from an event you have recently attended. Distractions are one of the biggest issues for solopreneurs. With no one here with us to keep us on track or focused, we can easily get derailed. Plan for focused time every day.
Make a list of your time-wasters during the day (internet surfing, computer games, yakking with friends, surfing Facebook) and the next time you start to do one of these activities, stop and do a marketing task instead: call a client, jot down 5 ideas for new articles, write a blog post, research a guest for your next teleseminar, write a special email to your list, etc. Implementing this task alone will make your marketing initiatives work SO much better for you.
Stop Receiving It
Take a look at all the ezines you get and ruthlessly start unsubscribing – keep only the ones you actually open, read and take action on. It is so easy to subscribe to people's lists, but our inboxes fill up and it can cause overwhelm. The reason we sign up is to get their expertise - and if we aren't doing that, then unsubscribing is the best way to clear that overwhelm!
Marketing is an ongoing process for you for the lifetime of your business.
The sooner you start cultivating consistent marketing habits, the sooner you'll start reaping the rewards you want.
Try taking these small steps...they may seem big, but they are doable. With consistent effort you will see consistent results – attracting more clients and prospects than you think!
You will also feel really good about your ability to market effectively and this increased confidence will show throughout all areas of your business and personal life.
So what are you waiting for?! Get going on those steps….
About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.