How do you feel about marketing? Does it make you feel stressed or anxious?
If it does, it's probably because you aren't getting clients easily from it.
As a VA, we need to do many types of marketing every day. The most important thing in our business is getting clients, and we need to put ourselves out there to do it.
In a perfect world, we would have clients find us and hire us, but that’s not how it works most of the time.
We need to show up in front of them when they need us.
Thankfully, it’s not as difficult as it sounds – all you need a is a good strategy that you implement consistently.
Here are a few simple tips to help you improve your marketing strategy:
1. Set up a marketing plan.
A marketing plan seems like a daunting task for some Virtual Assistants – because often planning ahead comes with insecurity. Forecasting is something that isn’t natural to us so it sometimes can be difficult to put stretch goals on paper.
But if you dial it back to just doing a marketing plan for the coming month that can bring it into a more manageable frame of mind. Short term marketing planning is a great thing to do, because it makes you think about it more often, and you can stay very close to the goal at hand. Decide what you what to do, and what the steps are that will get you to that goal. Then make sure everything you do points in the direction of that goal.
2. Be very clear on your client’s problems.
Many VAs talk about being a Virtual Assistant – in their networking and also in the marketing copy. While it’s very exciting for YOU to know how being a VA works, your clients are not really all that excited about it. What they need to hear you talk about is what you can do to help them in their business.
If you provide bookkeeping services, talk about common problems clients have, why they should work with someone to get their books done, and how you have helped other clients. Clients who are struggling with their bookkeeping will notice that message in your marketing far more than anything about being a VA. Focus on what their problems are and you will be putting the right message out there – and your clients will hear it loud and clear.
3. Market your business consistently.
If you are only thinking about your marketing when you are trying to find new clients, and you don’t do any when you are not, you will probably not do very well when you are in need of clients. It can be difficult to fit it in when you are busy – but it’s necessary to keep your name out there consistently.
Even if you aren’t looking for a client right now, what if your dream client comes along that is better than someone you are currently working with (maybe they pay more, or they work in an industry you love, or they have more consistent work)? You don’t want to miss working with them because you weren’t out there.
Figure out what you can do regularly and consistently and make a plan for the next 30 days to implement it.
Make sure your messaging is clear and focused entirely on your client’s problems – and your solutions for them.
That’s a marketing plan!
For more great info about marketing your VA business, check out this article on Getting Clients.
About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.