Virtual Assistants who are starting out or struggling often end up asking if they need to find a niche to be successful.
My answer to this question is a definite YES and NO.
Choosing a niche is actually a personal choice, like everything else in your business.
There are advantages and disadvantages to deciding to work with a particular group of people.
What is a niche?
If you’re not sure what I mean by finding a niche, it’s basically choose to segment a group of people to target your networking/marketing/work with. You can choose a group by the industry they are part of (ie travel industry), orby type of person they are (married with families, female solopreneurs) or the service you provide (WordPress websites).
There are so many options to specialize your services.
Usually, the experts will tell you that you need to specialize in order to be successful. I disagree with that because I think that your level of success can only be determined by you.
What do you want to earn?
No one else knows how much money you need to make to live the life you want.
I have never wanted to be a 6 figure VA. I make a comfortable living as a VA and I work as hard as I want to work. But to break through that $100K level doing what I do would mean having a team of people to help me generate more work for clients, which then turns me into a project manager – which I do NOT want to be.
So I have a threshold of income I need to make, and I target to make that each month.
And you can do the same.
Everything is your choice in your business!
If you are making the amount of money you need to make each month and you have good clients that you enjoy working with, then you don’t need to change a thing.
And most certainly if you think you ‘need’ to specialize or you can’t find good clients, you couldn’t be farther from the truth. Don’t let anyone tell you that!
But if you do want to build and grow and your vision for your business is to have a lot of people on your team then finding a niche is the fastest way to do that.
Why a niche is a good idea.
There is nothing like networking with a large pool of potential clients who work in the same industry, who need the same services. You can bring on new clients consistently and really hone your skills to be THE go-to person in their community. Great business tactic!
Or deciding to be the BEST WordPress VA around and building a solid clientele of repeat customers. Continuously improving your skills and knowledge so you are highly sought after. Able to set your rates so that you can work with fewer clients and make more money. Or finding a really great service that not too many others offer like this VA.
So is finding a niche really necessary? Yes and No. It totally depends on your perspective. And what you want to do in your business.
Ask yourself THAT question instead, and then decide what's right for you.
But if you are having difficulty finding clients, then maybe looking at a niche is the right thing for you now. For more information about choosing a niche, read this blog post: How to Choose a Niche and Why it Matters.
About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in a many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.