by Karen Saunders Everyone’s got ‘em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too. Why create a logo for your company? Because a logo: – visually represents your company in a graphic form (a picture is worth a thousand words, remember?) – instantly communicates your company’s essence:Read More »What Do You Need to Know Before You Design Your Own Logo?
by Karen Saunders It’s the trade show of the year, and you’re poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, informational literature, or other appropriate peripherals? Check. But wait. Let’s go back to item #1 – both in the list above and the all-important first step in creating a strong, lasting and favorable impression. In other words, what you lookedRead More »First Impressions Count! Lasting Impressions Sell! Bet Your Business Card On It.