marketing collateral

Capture Clients with Words that “Hook” and Graphics that “Kick!”

By Karen Saunders Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Your ongoing challenge is learning to do a little more to get a lot better results–quicklyRead More »Capture Clients with Words that “Hook” and Graphics that “Kick!”

Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques

by Karen Saunders It’s almost 5 o’clock on Friday afternoon. Do you know where your newest marketing pieces are? If you’re a small business owner, they may be buried on your desk because you’ve got so many other important details to handle. Or they’re still sitting on your assistant’s desk where she’s staring at them hopelessly. She’s an admin assistant, for heaven’s sake, not a designer, and she knows what she’s produced so far is not very memorable or effective.Read More »Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques