persuasive writing

Capture Clients with Words that “Hook” and Graphics that “Kick!”

By Karen Saunders Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Your ongoing challenge is learning to do a little more to get a lot better results–quicklyRead More »Capture Clients with Words that “Hook” and Graphics that “Kick!”