by Karen Saunders It’s the trade show of the year, and you’re poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, informational literature, or other appropriate peripherals? Check. But wait. Let’s go back to item #1 – both in the list above and the all-important first step in creating a strong, lasting and favorable impression. In other words, what you lookedRead More »First Impressions Count! Lasting Impressions Sell! Bet Your Business Card On It.