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How to Create a Marketing Strategy that Builds Authority

There are many different triggers that convince prospects to become customers. One of the most significant buying triggers is authority. We buy from people and companies that we consider to be experts. Your marketing strategy can and should ideally include building a reputation as an industry expert. Here are a few tips, ideas, and tactics to create a marketing strategy that positions you as an authority. Make a Difference in People’s Lives There are actually three steps to the authorityRead More »How to Create a Marketing Strategy that Builds Authority